3 Pro Tips for Delivering Training to Multiple Clients

Calendar Icon June 11, 2021
Reading Time Icon Read Time: 5 min
By Firmwater

When it rains, it pours, and when it comes to delivering training, it inevitably pours. At some point, you will have multiple business clients requesting identical or nuanced versions of your training curriculum at the same time.

Increased demand is excellent from a business standpoint. But without foresight, it comes at a cost. It can be stressful to manage the workload of offering training to numerous clients all at once.

Fortunately, you can provide online training to many different clients efficiently and concurrently without running down yourself and your staff. Let’s go over three pro tips for delivering training to multiple clients at the same time. Follow these to meet all your clients’ expectations and avoid employee burnout.

1. Use the Right LMS Software

If you aren’t using a learning management system (LMS) yet, you need to start.

A flexible, training-focused LMS is the Swiss Army knife of every successful e-learning company built to scale. Here’s how an LMS can immediately help you handle multiple training clients at once.

Create Just-in-Time Custom Courses

At its most rudimentary, an LMS allows you to reuse and repurpose existing content and training courses with minimal hassle. You can duplicate classes multiple times to offer the same training to different business-to-business (B2B) clients concurrently.

You will be able to quickly import and rearrange content chunks from different, existing training courses into a new, customized one based on a client’s specific needs. Content chunks allow you to customize classes for individual client needs. Delivering training is easy when you can create new, custom training packages “just in time” to help close a deal.

Use a SCORM-Compliant Platform

Like anti-lock brakes, you don’t need to understand precisely how SCORM works. You just need to have it.

Make sure you use an LMS that allows you to export your training materials using SCORM. It will enable you to deliver training in your clients’ preferred LMS.

SCORM compliance also enables you to import e-learning materials created in third-party software, such as Adobe Captivate and Articulate 360. You can design engaging, interactive e-learning modules and use them across all your LMS-based courses!

Manage Multiple Courses for Multiple Clients All at Once

The best LMS acts as a centralized content management platform. You should be able to offer multiple training sessions concurrently for different clients and client types. Your LMS must allow you to manage all your courses at once, with independent flexibility in each.

You should be able to not only manage business clients simultaneously but also offer business-to-consumer (B2C) sales. Find an LMS that integrates with e-commerce tools like Shopify so you can sell training to individuals via branded landing pages and digital storefronts.

2. Design Training to Be Branded

You may need to brand your training differently depending on whom your target market is. Here’s how to do it efficiently.

Brand Your Training for B2C Sales

You must standardize your online brand, including in training courses and on your website, to create a professional sales experience and exude an air of professionalism. Standardized and streamlined branding fosters a more positive user experience overall. Be consistent, and make sure you have a style and brand presence in training programs offered directly by you.

Allow Custom Branding by Your B2B Clients

Branding capability requires more than selling your own business, however.

If you’re delivering training to businesses, many of them will require that your e-learning solutions adhere to their brand style guides. The best training LMS can integrate this feature. Branding integration allows you to offer the same training to multiple companies concurrently, each with their unique corporate branding.

Brand beyond Learning Content

Branding doesn’t have to stop with online training content.

Some LMS enable you to create branded completion certificates for clients and even provide a business representative administrative rights over the training itself. Branded certificates are a compelling upsell for many B2B customers.

Client-side administration allows client businesses the opportunity to feign the appearance that your training program is an in-house production.

Have Single Sign-On Access and Administration

Choose an LMS that allows single sign-on (SSO).

SSO allows your client’s IT department to manage access to your training courses, controlling who on their staff has access. It also helps your clients automate training certification among their employees, syncing their customer relationship management or human resources software.

3. Design Reusable and Easily Updatable Learning Content

We’ve come full circle, and we’re back to your stellar content. You need to be strategic when designing content if you want to deliver training to multiple clients with minimal modification. The following tips will save you massive amounts of time and energy when you need to customize content to a client’s specific needs.

Design Your Content in Chunks

The best online training content is always modular and short. You need to chunk your content and design it to be interchangeable and reconfigurable. There are several benefits to this.

Chunk for New Training Course Design

You can’t cleanly break a mammoth Lego brick down into smaller pieces, but you can create a giant Lego piece out of many small bricks.

Chunked training materials are modular. Like using the same Lego pieces to build two different objects, you can reconfigure your materials to create new types of training. You likely cover the same or similar topics in multiple courses. Now you can use the same module in all of them. Save time by finding numerous areas of training overlap and designing once for all your offerings.

Chunk for Efficient Curriculum Updates

Chunking makes it incredibly easy to upgrade your training curriculums as needed. You’ll never again have to redesign a long presentation, revise a white paper’s worth of technical documentation, or reprogram a monstrous Adobe Captivate file.

You can simply identify where updates need to be made in short chunks and edit those. It allows for proportionate, concise updating, speeding up the process and saving your company money.

Suppose that you followed our tip above and used the same chunked content across different training programs. In that case, you can update all your courses—including those being offered to various clients at the same time—simply by making changes to a single module.

Chunking helps automate updates.

Delivering Training to Multiple Clients Is Easy with the Right Tool

Finding a suitable LMS is crucial if you want to scale your e-learning business.

Your LMS solution needs to offer you flexibility in content organization, training administration, and the option to export content. It should also include customer branding for numerous different clients at the same time and have a built-in e-commerce solution to help you market and automate the sale of your training programs.

Finally, you need to build small to think big. Design your content so it can easily be duplicated and updated across your training portfolio. Think about ways to reconfigure modular training content to develop new training programs to upsell to current customers. Use smaller pieces to build substantial online training programs within a single centralized LMS.

Here at Firmwater, we don’t just sell an LMS for training providers. We partner with our clients, giving them the tools and insights they need to implement the best practices in e-learning course development, growth, and delivery. We care too much about our customers’ businesses to have them wade through forums and chatbots for help.

Ready to use an LMS that’s designed for the way YOU work, with a team dedicated to YOUR needs? Book a no-obligation consultation directly with our team today!

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