Creating some of the best training curricula in your field or industry is the first step in building a successful training business. The second step is often a little trickier: alerting customers to the fact that you have it.
Word-of-mouth marketing and cold-calling are useful sales methods, but if you want to dramatically expand your online market reach, you should consider an ecommerce provider.
For most medium-sized businesses, Shopify is the ideal solution.
First, a straightforward administrative interface makes it easy to both build and manage an online store. Second, its rich ecosystem of third-party apps and integrations can assist with marketing, SEO and more. Lastly, a network of Shopify experts is available to help you with building, maintaining, and growing your training sales.
To increase market share, you need a training-focused learning management system (LMS) that integrates directly with Shopify. Shopify offers a seamless and near-instantaneous purchasing process, giving your customers immediate access to your training courses.
Here, we provide four strategies on how to sell on Shopify. We explain what Shopify is, how you can leverage its powerful capabilities with the appropriate training LMS, and how Shopify makes marketing and selling online training easy.
Why Shopify Is Your Best Ecommerce Option
Shopify is one of the world’s largest and fastest-growing ecommerce platforms, having already served over 44 million customers. The user-friendly marketing software has a track record of converting leads and prospects into paying customers. Shopify will help training leads find you quickly.
Also, since the system is entirely cloud-based, you never have to worry about manually updating software or maintaining hardware. Gone are those pesky CMS plugin updates that may crash your entire online ecosystem.
Although Shopify began as an ecommerce platform for selling products and wares, its amenities and reliability quickly saw it transform into a services platform. In summary, Shopify can help you sell your training services in three ways, by offering:
- Lightning-quick sales at customer contact points
- Easy, unfettered access to potential customers
- Easy-to-interpret data analytics showing which ads and content are making sales
Now that you know what ecommerce platforms do and how Shopify helps businesses sell their services, you’re ready to sell your training. Here are five pro tips on how to sell on Shopify. Follow these to differentiate yourself from the competition and increase your training sales.
1. Host Content in a Shopify-Compatible LMS
The first step is to develop or migrate existing training content into your LMS before doing anything else. Why is a Shopify-integrated LMS essential?
When visiting your landing page or ecommerce page, companies and individuals should be able to purchase immediate access to training. Convenience appeals to most customers as much as perceived quality, and Shopify makes purchasing easy and painless for the shopper. Creating a positive and seamless purchasing experience will help increase your conversion rate.
2. Automate Point-of-Sale Payments and Course Access
LMS integration with Shopify does more than enable slick checkout experiences, however. As a Shopify merchant, you can also control the length of access to your courses. LMS integration means you can automate course access at the point of sale, with no administrative oversight or need to enroll trainees manually. The process becomes entirely automated. Plus, it’s simple to link your Shopify products to courses in your LMS.
What if you deal with a purchase order or some other corporate payment scheme instead of immediate digital payments? That’s no problem, as Shopify integration with Firmwater LMS enables you to set course access controls based on payment status. Once the payment clears, access is automatically granted.
3. Sell with Bundled Purchasing
The Shopify integration with your LMS will help you sell to corporate clients easily. Companies can purchase as many “seats” of a course as they need and then assign seats to their employees.
You can also bundle multiple courses into one Shopify product. For example, after integrating Firmwater LMS with Shopify, you can select which courses should be bundled and set a price. If a business client purchases ten seats in a bundle, they will be able to enroll ten of their employees in all the courses in the bundle automatically. The Shopify integration speeds purchasing and access and in this case, saves you administrative time.
4. Support Instant Gratification
No matter what you do, your primary goal is to provide great customer service. Instant gratification and immediate access to training purchases can help you achieve this goal. Seamless interactions help make sales, but just as importantly, automated sales can save your company time and money on administration. You need to use a reliable and proven training LMS, such as Firmwater, that integrates directly with Shopify to maximize your sales potential.
How to Sell on Shopify? Choose the Right LMS
You need to start using an ecommerce platform to remain competitive and scale efficiently. Shopify is the obvious choice for small-to-medium-sized training businesses.
Switching to Shopify is only the second step to success, however. You need to make sure you are ready to leverage the full spectrum of what the software has to offer. Choose an LMS that has seamless, built-in Shopify integration. Using Shopify with a training-focused LMS like Firmwater will increase your access and appeal to individual customers and business customers alike. It will save your team time and quickly reward you with maximum return on investment.
Here at Firmwater, we don’t just sell an LMS for training providers. We partner with our clients, giving them the tools and insights they need to implement the best practices in e-learning course development, growth, and delivery. We care too much about our customers’ businesses to have them wade through forums and chatbots for help.
Ready to use an LMS that’s designed for the way YOU work, with a team dedicated to YOUR needs? Book a no-obligation consultation directly with our team today!